So when I read recently about how Mindfulness Meditation fights HIV, I knew that we were one step closer to dust pile immortality. Until of course, I read the fine print. It seems that mindfulness worked because it reduces stress, which in turn helps the body in its fight against HIV. Would this not mean that any therapy that reduces stress fights aids? I kinda think so. The argument is reminiscent of those Bayer Aspirin commercials touting the effectiveness of taking Bayer as a therapy for heart disease. Sure enough, but was it Bayer or was it the aspirin? In other words, was it the 'brand' that made it work or was it the generic medicine that it labeled?
So the con is on! (Was it ever off?) To say relaxation therapies fight disease is too generic in this new age of brand management. I would gather it's much easier getting an audience, grants, and tenure when you change the topic by changing the label. Thank goodness the BS label has continued to serve us well in times like these!